User research
Deeply understand your users to design for them
Great design starts with users. We carry out tailored research activities to help you understand your users and how to best cater to their needs.
We tailor our research techniques to reveal who your users are, how they interact with your organisation, what they care about and how you can design for them.
User insights
We get to the heart of your users' goals so your products and services can better cater to them.
- Contextual interviews
- Customer data analysis
- User persona definition
- Market segmentation analysis
- Research insights
User testing
We test the desirability of your products and services with end users so you invest in the right things.
- Concept testing
- Card sorting
- Tree testing
- Prototype testing
- Accessibility testing
Enhancements for users
We identify areas of your product or service that can be elevated to reach new and existing users.
- Customer journey analysis
- Feedback surveys
- A/B testing
- Website analytics