Service design
Designing services for the big picture and micro moments
We take a human-centred approach to service design, and co-design solutions with and for your users.
This allows us to take a holistic view of the macro and micro moments to stitch together all the moving parts that make up your desired future service — from user interactions to backstage processes and system functionality.
Strategic design & vision
We bring fresh eyes to your strategic objectives to shape your service vision.
- Market scan
- Blue sky visioning workshops
- Strategic choices
- User personas
- Policy and legislation translation
Current state assessment
Surface key pain points that users face (both customers and internal teams) to identify opportunities for uplift.
- Baseline user research
- Current state journey mapping
- Pain point analysis
- Ecosystem mapping
Future state design
We’ll guide you through a human-centred design process to define the future state service experience.
- Co-design workshops
- Future state journey mapping
- Concept design & testing
- Service blueprinting
- User stories & requirement gathering
Service design capability
We’ll help you establish service design capability within your organisation to embed human-centred practices.
- Human-centred design ways of working
- Foundational design templates
- Embedded design resources to supplement client teams